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After weeks and months of trying to track him, an opportunity came last week. This is the story of Christopher Airemiokhai Iluobe, otherwise known as Chris Aire.
The adverts of his products that run on cable networks globally do not bear any linkage to the humility that of his persona. After leaving Nigeria at the age of 17years in 1983 for greener pastures abroad, Chris Aire has done well for himself. The jeweler and exotic watch maker, artist and designer, has as buddies some of the biggest names in American music, film, fashion, entertainment and sports industry.
“He is called the Iceman on account of his trading in diamonds and other precious stones with which he has bedecked many of his superstar friends. Aire will qualify as one of the early prophets of the bling bling culture, a hip hop inspired phenomenon referring to the wearing and accessorizing of flashy, dazzling, sometimes outrageous, often outlandish jewelry.
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